![]() ![]() Trying to encourage girls to buy existing Nerf toys or easing up the gendered overtones of those products was never really on the table: “This is an entirely ground-up effort.” The article mentions that they did a lot of research to made this. Aspiring Princess Meridas and Katniss Everdeens can own the first Rebelle product - called the Heartbreaker bow - this fall. ![]() The line, called Nerf Rebelle, will feature projectiles that have the same power as the top items in the brand’s Nerf Elite line - but come wrapped in a prettier package and designed to encourage the collaborative play Hasbro has found girls prefer. Hasbro is hoping to hit a bullseye with its next high-profile launch - a new brand of Nerf toys aimed specifically at girls. Now, Hasbro is going to release a subline of the NERF guns known as NERF Rebelle. With the brony fandom, the lines have really blurred. The lines have blurred as time goes on, of course. MLP, Monster High and Easy Bake is for girls NERF, action figures and Star Wars is for boys. So Hasbro is guilty of selling gendered toys like any other toy company. So I’m writing it “then” and not “now.” I’ll update this if new stuff comes out from the Toy Fair. I got to see this before the Toy Fair because of press privileges.
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